TRANSCEND 2027 RECALIBRATED
TRANSCEND 2027 serves as the basis of Sunway REIT’s approach to driving value creation, segmented into several strategic pillars or focus areas. TRANSCEND 2027 enables the development of robust business and operational strategies designed to address the Trust’s requirements across the six capitals. It also leads the identification of material financial and non-financial material matters, risks and opportunities and the setting of clear performance targets and goals for financial and non-financial objectives.
The business model is designed to solidify Sunway REIT’s position as a market leader and innovator, to ensure resilience and sustained growth and the ability to remain adept and agile in tandem with market forces. By focusing on its core strengths and remaining responsive to market trends, Sunway REIT is committed to delivering sustainable value to its unitholders through targeted strategic initiatives.
Kindly refer to Sunway REIT’s Integrated Annual Report 2024 for more information.
STRATEGIC INITIATIVES
Become the Top 2 M-REIT in Malaysia
Grow the asset value to RM14 - 15 billion
- Supported by both yield-accretive acquisitions and value-enhancing AEI
Focused Growth
Core Sector Focus:
- Refocusing on the core sectors
- Leveraging on retail strength
Opportunistic Expansion:
- Pursuing strategic opportunities in upcoming segments i.e. logistics, services, data centres, etc.
Primary Targets
- Annual Total Return
- Premium-to-NAV
Secondary targets
- 5-year average total return
- DPU CAGR (2019 as the base year)
NEW TARGETS FOR TRANSCEND 2027
Sunway REIT’s future will be driven by 3 key objectives supported by multiple strategic initiatives, focused on driving scale and yield:
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value from existing
assets in the portfolio
the market
into other segments
and geographies
value from existing
assets in the portfolio
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Unlock integration synergies and opportunities
01
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Innovate the concept of Integrated Development into different asset classes such as business or retail parks, industrial estates, etc.
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Leverage Sponsor’s capability
02
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Enhance collaboration with Sponsor to maintain active pipeline acquisition plans and to further improve brand strengthening.
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Leverage Sunway Group’s property development capabilities to convert or re-develop aged buildings for new purposes.
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Portfolio optimisation
03
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Follow clear processes for divestment of non-performing assets.
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Diversify into defensive asset segments and foreign assets.
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Deepening of AEI actions
04
-
Accelerate digital transformation and upgrade assets to address long-term sustainability and energy efficiency.
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Transform low-performing assets into high income-generators.
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Deepening of capabilities in the team
05
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Setting up a dedicated “vision team” to innovate to new targets.
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Build and enhance relationships with government agencies and economic corridors.
the market
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Scale benefits for existing and new segments
06
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Build specialised skills to maximise asset performance and drive up value for unitholders.
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Boost access to liquidity
07
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Further strengthen balance sheet to increase investors’ confidence.
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Gain access to above-average liquidity relative to competitors in order to rapidly act when attractive assets become available.
into other segments
and geographies
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Hire logistics / warehousing
08
/ data centre experts
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Gain access to emerging technologies and building solutions.
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Collaborate with reputable asset managers / funds
09
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Accelerate portfolio growth in Malaysia and overseas markets.
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Continued business development and demonstration of innovation.
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Deliver tenant satisfaction and operational excellence.
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Obtain granular-level understanding of niche aspects of new assets.
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Enter overseas markets
10
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Market entry via joint venture or partnership with reputable foreign developers or players to navigate the local market.
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Partner with Sunway’s local team, to better navigate issues on regulatory, market and land matters.


























